All case studies Food photography and film

Yala Bucha: Drink Photography

Fresh drink photography for Yala Bucha, with fruit, daylight and real table settings.

The brief

Yala Bucha had been in the market for a while, but kombucha is still unfamiliar to most people in the UAE, and the name alone was putting buyers off. The job was a visual uplift that would get people past the name.

How we shot it

Instead of a wellness product, we shot it as a cold soft drink, something you simply want to drink. Daylight and real tables set the scene, and fruit at full saturation does the colour-coding: raspberries and blackberries for berries, limes for lime mint. For the summer season that followed, built on the same thinking, see the Yala Bucha summer campaign.

Drink and product photography in the UAE

Drink photography depends on styling: fruit, cold and daylight have to make a bottle feel refreshing before anyone reads the label. For Yala Bucha we shot the range as product photography with lifestyle food styling. Photolicious works from Abu Dhabi as a food photography and food videography studio, producing campaigns, films, product photography and food styling for brands in Dubai and across the UAE.

Selected work

Yala Bucha kombucha poured from a bottle into a glass topped with mint, a berry tart on a marble café table

Lime mint kombucha bottle beside an amber glass with ice and a lime wedge, a dish of limes on a sunny table

Can of berries kombucha lying on a bed of fresh raspberries and blackberries

Hand holding a can of yuzu chilli kombucha over a box of colourful cans, on grass under a blue sky

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