Pizza Hut
Product photography and campaign imagery for Pizza Hut around the 2023 Cricket World Cup.
The project
Photolicious produced product photography and campaign imagery for Pizza Hut around the 2023 Cricket World Cup. The existing project records the brand using the work in-store, on outdoor billboards and across digital channels.
The scope brought product photographs and campaign frames together. This gave the project a clear food focus while connecting it to the wider sporting occasion.
Visual direction
The existing portfolio describes the work as bold and campaign-led, with imagery intended for billboard-scale presentation. The selected photographs below show the food imagery created within that direction.
From product to campaign
Product photography and campaign imagery serve different parts of a brand’s presentation. This project includes both within one body of work. The gallery offers examples from the existing Pizza Hut portfolio, while the original project record identifies the in-store, outdoor and digital uses.
Selected work
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