Pizza Hut

The brief

Pizza Hut built a campaign around the 2023 Cricket World Cup. It needed two kinds of pictures from us, product photography and campaign frames, to run in-store, on outdoor billboards and across digital.

How we shot it

Each set had its own job, and we shot it that way. Product shots isolate each pizza on white, close enough to read every topping and the sauce drizzle. For the campaign frames, we set the pizzas on wooden boards on cricket turf with a red helmet, a bat and a ball. Bold and campaign-led, the look is built to hold up at billboard scale.

Product photography and campaign frames

For Pizza Hut’s 2023 Cricket World Cup campaign we delivered product photography and campaign frames, with food styling built for in-store, billboard and digital use. Photolicious works from Abu Dhabi as a food photography and food videography studio, producing campaigns, films, product photography and food styling for brands in Dubai and across the UAE.