AlBaik

The brief

People already know AlBaik as a traditional brand. For its campaign with talabat, it needed a modern read, and there was no existing reference to work from, so we wrote the creative direction from zero, then photographed and filmed the campaign.

How we shot it

We shot the brand fresh, colourful and young: fried chicken, shrimp, fries and sandwiches on flat orange, laid on printed AlBaik paper beside a white talabat letter t. In the film, a sandwich builds up layer by layer. Getting the balance right was the real work: changing the feel of the pictures without losing what people already recognise in AlBaik.

QSR campaign for a delivery app

AlBaik’s campaign with talabat gave a traditional QSR brand a modern read, with creative direction and food styling written from zero. From our Abu Dhabi studio, Photolicious delivers food photography, food video production, product photography and food styling for campaigns in Dubai, Abu Dhabi and across the UAE.