Al Baik
Food photography and visual direction for an AlBaik campaign with talabat.
The project
Photolicious photographed AlBaik for a campaign with talabat. The project combined food imagery with a colourful campaign direction, bringing a youthful visual treatment to a familiar brand.
The aim described in the existing project was to show the food in a fresh way without losing the recognisable character of AlBaik. That balance informed both the direction and the photography.
Visual direction
Photolicious developed the creative direction for this campaign. The existing work uses a fresh, colourful approach, with the food remaining the main subject. Still photographs and the project film are presented together below.
Selected food imagery
This selection comes from the existing AlBaik portfolio. It offers a closer look at the campaign’s food imagery and the way a single creative direction carries across photographic and moving-image work.
Selected work
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