All case studies Food photography and film

Yala Bucha: Summer Campaign

A summer drinks campaign for Yala Bucha, focused on cold refreshment.

The brief

For the summer season we stayed with the thinking from our earlier Visual Uplift for Yala Bucha: show it as a cold soft drink first and a kombucha second.

How we shot it

Every frame is fresh and summery: cans pushed into beach sand among shells, a cool box on a striped towel, bowls of watermelon, pineapple and strawberries. The setting is a beach picnic, where a cold can is the obvious thing to reach for. The campaign was built to win the first try, to get someone to pick one up and taste it once.

Summer drink campaign in the UAE

For Yala Bucha’s summer campaign we carried the earlier visual uplift into the season, with drink photography and food styling that show kombucha as a cold soft drink. Based in Abu Dhabi, Photolicious is a food photography and video production studio, with food styling, product photography and film for brands and campaigns in Dubai and across the UAE.

Selected work

Yala Bucha cans in lime mint, yuzu chilli, lavender rosemary and elderflower, pushed into beach sand with shells

Berries and ginger lemon kombucha cans by a cool box on a striped beach towel, with watermelon and pineapple cubes

Bowls of strawberries, pineapple and blueberries on a beach towel as a man opens an amber bottle of kombucha

Two bottles of kombucha raised against a clear blue sky by three smiling people, shot from below

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