All case studies Food photography and film

Yuki

A full visual revamp for Yuki's food-truck menu, shot outdoors as one brand world.

The brief

With seven branches, all of them outdoor food-truck sites, Yuki had no studio to fall back on when it asked for a full revamp of its visual look. The range to cover ran to 150 items.

How we shot it

So we built a complete brand world and shot it outdoors, with nothing in the frame that says location. Pink plinths and a soft pink backdrop run through the pictures, from mango cubes and iced drinks with lime and mint to soft serve in a coconut shell and a cone studded with fruit-ring cereal.

Food truck photography across 150 items

Yuki’s visual uplift covered 150 items across seven outdoor food-truck sites, shot as food photography with styling that looks studio-made. Based in Abu Dhabi, Photolicious is a food photography and video production studio, with food styling, product photography and film for brands and campaigns in Dubai and across the UAE.

Selected work

Sparkling iced drink with lime slices and mint beside a cup of mango cubes, in Yuki cups on pink plinths

Iced pink drink with mint and lime in a Yuki cup on a pink block, lime wedges on a plinth beside it

Soft serve in a coconut shell with a pink paper umbrella, half a coconut on a pink plinth behind

Soft-serve cone studded with fruit-ring cereal beside a cup of the cereal on pink plinths

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