All case studies Food photography and film

Yuki

A full visual revamp for Yuki's food-truck menu, shot outdoors as one brand world.

The brief

With seven branches, all of them outdoor food-truck sites, Yuki had no studio to fall back on when it asked for a full revamp of its visual look. The range to cover ran to 150 items.

How we shot it

So we built a complete brand world and shot it outdoors, with nothing in the frame that says location. Pink plinths and a soft pink backdrop run through the pictures, from mango cubes and iced drinks with lime and mint to soft serve in a coconut shell and a cone studded with fruit-ring cereal.

Selected work

Sparkling iced drink with lime slices and mint beside a cup of mango cubes, in Yuki cups on pink plinths

Iced pink drink with mint and lime in a Yuki cup on a pink block, lime wedges on a plinth beside it

Soft serve in a coconut shell with a pink paper umbrella, half a coconut on a pink plinth behind

Soft-serve cone studded with fruit-ring cereal beside a cup of the cereal on pink plinths

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