Y Bites

The brief

Brazilian cheese is almost always shown as traditional and old. For the Y Bites summer campaign, we went the other way.

How we shot it

Youthful, bright and modern was the direction: a traditional product pulled into the present. Orange runs through every frame, from torn paper posters to a checked tablecloth. Hands burst through the paper holding cheese bread, a basket of crescent-shaped breads sits mid-table, and the cheese itself gets a close-up of its own, swirled and soft.

Food product photography for a summer campaign

This summer campaign used food styling and product photography to move Y Bites’ Brazilian cheese away from its traditional look and into something youthful and bright. From our Abu Dhabi studio, Photolicious delivers food photography, food video production, product photography and food styling for campaigns in Dubai, Abu Dhabi and across the UAE.