All case studies Food photography and film

White Burger

Seasonal imagery and advertising content for White Burger's barbecue box.

The brief

For winter, White Burger’s big seasonal push was its barbecue box. The pictures had to carry the heat rather than just show the product, and the job covered one season of full production and paid ads.

How we shot it

Direction, props and location were ours to handle. We shot vertical around open fire and smoke, with rustic ingredients meeting a modern barbecue: patties striped by the grill, cheese melting over the flame, embers glowing in the dark. The paid campaign then ran off that same set of frames.

Selected work

Three beef patties with dark grill marks over open flame on a barbecue grate

Cheese melting on beef patties over a flaming grill, one lifted with tongs by a cook, Arabic campaign text above

Glazed pastry fingers with almonds and pistachio in a tray, small bowls of nuts, a White Burger box and a bottled drink

Grid of twelve campaign frames: sausages and patties over flame, a cheeseburger, the barbecue box and glowing embers

Tell us about your food project

Share your brief, where the work will be used and your intended dates through our enquiry form.

Start a project brief