Well Health
A lifestyle direction for Well Health, placing its healthy food in everyday settings.
The brief
When Well Health, a healthy food brand in Saudi Arabia, came to us, its account was built on discount offers. Those deals were making a healthy brand look cheap.
How we shot it
In a single visual uplift, we moved the brand from offer-led to lifestyle-led: the product and the life around it. Meal trays of pasta, mash and yellow rice go out on a gingham picnic blanket, and a curry with rice meets a feta salad and two cookies on pale green. Across the photographs and the short film, the look stays clean, so every frame puts the food in a life, not in an offer.
Selected work
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