All case studies Food photography and film

Tweeq

An opening film for Tweeq, bringing Saudi cultural references into the restaurant's story.

The brief

Tweeq is a restaurant and café in Umm Al Quwain, and its opening campaign film had to carry Saudi culture rather than simply show a café. That culture had to be told straight, without the postcard version of it.

How we shot it

We took the brief end to end: ideation, strategy, casting, wardrobe, the shoot and post-production. On screen, the story moves through rugs, a game of chess, a painted red door and a cup raised for a sip, with a red and white shemagh and a gold brocade robe in almost every scene. Stills from the shoot keep to the same world, down to a takeaway cup printed with a desert scene.

Selected work

Overhead of a wooden carrom board corner with natural, black and red pieces, on a woven jute rug

A dark red takeaway cup held against a red and white shemagh and a gold brocade robe

A takeaway cup printed with a desert scene and the Tweeq name in Arabic, held up against a painted red door

A dark red takeaway cup held by a man in a shemagh and brocade robe, white Arabic calligraphy swirling around him, rugs behind

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