All case studies Food photography and film

Luv Chix

A launch campaign for Luv Chix, with fried chicken and desserts styled around its Japanese-modern concept.

The brief

Launching a Japanese-modern fast food concept in Abu Dhabi, Luv Chix needed a campaign that read as that concept. A generic fast-food template would not do it.

How we shot it

We styled the food to the concept and lit it in magenta: a fried chicken sandwich with melted cheese in an open box, glazed chicken with red cabbage slaw, pink soft serve topped with cornflakes in a haze of pink smoke. Metal trays, pink neon and a glitter counter carry the look from frame to frame. Casting had to fit the same concept, and we sourced it through our supplier network.

Restaurant launch campaign in Abu Dhabi

Luv Chix’s launch campaign combined casting, food styling and video for a Japanese-modern fast food concept in Abu Dhabi. From our Abu Dhabi studio, Photolicious delivers food photography, food video production, product photography and food styling for campaigns in Dubai, Abu Dhabi and across the UAE.

Selected work

Fried chicken sandwich with melted cheese in an open box on a metal tray, dip pots behind, on a pink glitter counter

Cup of pink soft serve topped with cornflakes and a paper umbrella pick, in pink smoke on a metal ledge

Glazed chicken sandwich with red cabbage slaw held over a pink tray, beside a cheese chicken sandwich and glazed chicken

Two people seated in a pink neon-lit Luv Chix space, black bags printed with pink hearts around them

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