Luv Chix
A launch campaign for Luv Chix, with fried chicken and desserts styled around its Japanese-modern concept.
The brief
Launching a Japanese-modern fast food concept in Abu Dhabi, Luv Chix needed a campaign that read as that concept. A generic fast-food template would not do it.
How we shot it
We styled the food to the concept and lit it in magenta: a fried chicken sandwich with melted cheese in an open box, glazed chicken with red cabbage slaw, pink soft serve topped with cornflakes in a haze of pink smoke. Metal trays, pink neon and a glitter counter carry the look from frame to frame. Casting had to fit the same concept, and we sourced it through our supplier network.
Selected work
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