Henry

The brief

Henry sells burgers from a pickup food truck, yet it needed to promise a fine-dining experience. With no dining room to shoot in, the table in the pictures had to be built from nothing.

How we shot it

The owner provided a private house, and we built the whole mood there with props and direction alone. The look is vintage fine dining: burgers on silver plates, fries in striped boxes, coffee in floral china and a box of cookies on a white table. Set build, props and direction all stayed in-house. The result is a table the brand does not physically have.

Burger campaign photography

Henry’s campaign turned a private house into a fine-dining set, with props, art direction and food styling built from nothing for a burger food truck. Based in Abu Dhabi, Photolicious is a food photography and video production studio, with food styling, product photography and film for brands and campaigns in Dubai and across the UAE.