Elva

The brief

Elva’s Visual Uplift covered thirty premium desserts, and a large share of them were sealed inside glass. That is hard to shoot cleanly, because reflections, double edges and colour shifts all arrive at once.

How we shot it

Our lighting and styling answer that problem, so each dessert reads clearly through the glass while the packaging still looks premium. You can see it in the macaron tower inside its clear case. The boxed pieces, from the chocolate hazelnut loaf to the pink madeleines, sit on pink with Elva’s blue ribbon beside them.