All case studies Food photography and film

Cro

A seasonal uplift in film and photography for Cro café in Al Ain.

The brief

Cro, a café in Al Ain, was stuck with its previous agency, and the videos coming out of it were not positioning the café as a premium brand. We took on its monthly content to give it the look it had been missing.

How we shot it

Our answer was a seasonal uplift across film and photography. The look is considered, with the product finally shot like it costs what it costs: swirled bread under the Cro name, baguettes in the café’s own paper bag, a mango layer cake taking its sauce. The two films take the same look into the café itself.

Selected work

Slices of swirled bread on a pale grey surface, the Cro name repeated in white letters over them

Café interior, a guest in a white kandura checking his phone in an armchair as a server in a red apron walks past

Grid of twelve Cro posts: swirled bread, a cheese pull, croissants, a berry pastry, baguettes, mango cake and a latte

Golden sauce poured over a slice of mango and coconut layer cake on a cream plate

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