CRMBZ
A fresh summer visual direction for CRMBZ burgers, produced through its agency.
The brief
CRMBZ’s agency brought us in with one goal: move the Abu Dhabi burger brand’s visual identity into a distinct summer direction. Our proposal was a fresh, seasonal look built to carry the brand through the season.
How we shot it
The shoot fell at the peak of an Abu Dhabi summer, and the venue’s air conditioning was down on the day. The team worked around the extreme heat, and the final frames do not show a minute of it: crisp fried chicken under a glossy bun, milkshakes in domed cups, an iced drink held out of a red car window against a blue sky.
Selected work
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