CRMBZ

The brief

CRMBZ’s agency brought us in with one goal: move the Abu Dhabi burger brand’s visual identity into a distinct summer direction. Our proposal was a fresh, seasonal look built to carry the brand through the season.

How we shot it

The shoot fell at the peak of an Abu Dhabi summer, and the venue’s air conditioning was down on the day. The team worked around the extreme heat, and the final frames do not show a minute of it: crisp fried chicken under a glossy bun, milkshakes in domed cups, an iced drink held out of a red car window against a blue sky.

Seasonal burger campaign in Abu Dhabi

CRMBZ’s summer campaign, brought to us through its agency, gave an Abu Dhabi burger brand a fresh seasonal direction through food photography and food styling. Photolicious works from Abu Dhabi as a food photography and food videography studio, producing campaigns, films, product photography and food styling for brands in Dubai and across the UAE.