All case studies Food photography and film

Bake Notes

A limited-edition Bake Notes campaign told through photography and an Emirati film series.

The brief

For its limited-edition Ramadan launch, Bake Notes, a cake brand in the UAE, wanted something that felt like memory rather than marketing: cake as it was served in an old Emirati home, without tipping into costume.

How we shot it

We built a three-film series and a full photo campaign around that idea, set in a vintage Emirati home that is warm and lived-in rather than a period piece, with lace on the tables and the lanterns lit. In the films, a family shares a spiral-topped cake at dinner and a cream-topped cake waits in the fridge. Dialogue comes in an Emirati accent, so the nostalgia holds.

Selected work

A cake with a caramel-brown spiral top, green cream sides and a ring of halved strawberries, held out on a glass stand

An orange pistachio cake with piped pistachio cream on a lace tablecloth, a lantern beside it and a family seated behind

A cake topped with piped cream, almonds, black seeds and a chocolate disc on a lace runner, beside a lantern and a Bake Notes box

A hand reaches for a slice of orange pistachio cake on a patterned plate, with a lantern and the whole cake beside it

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