Adore: Chocolate Campaigns

The brief

We have shot six-plus campaigns for Adore, a chocolate brand in the UAE, and no two have shared a direction. The Adore team is rarely on set. That trust means we build each concept ourselves, get it approved, then shoot it.

How we shot it

Each campaign gives the chocolate a different world, from red velvet through the rest of the range. Up close, that means pomegranate-shaped chocolates piled in a bowl, green filling piped into moulds and melted chocolate running in long strands from a mould of spoon shapes. Everything from the first idea to delivery stays in-house, and a new idea every time is the baseline here, not a bonus.