All case studies Food photography and film

Yala Bucha: Drink Photography

Fresh drink photography for Yala Bucha, with fruit, daylight and real table settings.

The brief

Yala Bucha had been in the market for a while, but kombucha is still unfamiliar to most people in the UAE, and the name alone was putting buyers off. The job was a visual uplift that would get people past the name.

How we shot it

Instead of a wellness product, we shot it as a cold soft drink, something you simply want to drink. Daylight and real tables set the scene, and fruit at full saturation does the colour-coding: raspberries and blackberries for berries, limes for lime mint. For the summer season that followed, built on the same thinking, see the Yala Bucha summer campaign.

Selected work

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