Y Bites

The brief

Brazilian cheese is almost always shown as traditional and old. For the Y Bites summer campaign, we went the other way.

How we shot it

Youthful, bright and modern was the direction: a traditional product pulled into the present. Orange runs through every frame, from torn paper posters to a checked tablecloth. Hands burst through the paper holding cheese bread, a basket of crescent-shaped breads sits mid-table, and the cheese itself gets a close-up of its own, swirled and soft.