Vanilla
A playful pink content direction for Vanilla, from beach settings to indoor productions.
The brief
By the time Vanilla came to us, the dessert brand had been through a run of agencies that never quite got it. The product was feminine and playful, but the visuals kept coming back generic. The team had a pink in mind that they were still trying to describe.
How we shot it
Over three months of content we went from summer beach sets to full indoor production days, and held that pink through all of it: youthful, but refined enough to read as premium. A mango dessert rests on a striped towel on the sand, and croissants stand on pink blocks under leaf shadows. Feminine, never sugary, with the desserts as the subject.
Selected work
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