All case studies Food photography and film

Min Diyarna

A signature green for Min Diyarna's cloud-kitchen delivery menu.

The brief

A cloud kitchen lives or dies inside the aggregator grid, where competitor after competitor shoots the same food on the same white. That was the starting point for Min Diyarna, a delivery-first cloud kitchen in Dubai.

How we shot it

Green was our proposal for the brand’s signature colour, and we built the full aggregator range on it, dish by dish: rolled wraps, grilled flatbreads, chopped salad and hummus. On a screen of white backgrounds, the green gives the listing a chance to stop the scroll before the dish is even read.

Selected work

Overhead of Min Diyarna's crisp rolled wraps striped with sumac, a pale dip beside, on a deep green surface

Overhead of four grill-marked flatbreads and a cup of pale dip on a plate, on a deep green surface

Overhead of a chopped tomato, cucumber and spring onion salad topped with fresh mint, on deep green

Overhead of hummus swirled on a plate with whole chickpeas and olive oil in the centre, on deep green

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