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Shot

A navy and white content direction for Shot during its rebrand.

The brief

Shot came to us mid-rebrand, moving the café from black to navy and white. Nothing yet showed how the new identity should behave in content, so there was no reference to work from.

How we shot it

We set the direction from zero: colour, styling and content strategy. Navy and white run through every frame, from pink soft serve held up under the blue Shot sign to iced drinks and takeaway bags on a white path. All of it was planned for where the brand was heading rather than where it had been.

Selected work

Cup of pink soft serve with a cherry, held up under the blue Shot sign by a man in a Shot apron, a white goat beside him
Green and pink iced drinks, a lidded coffee cup and a takeaway box beside two Shot paper bags on a white path
Iced red drink with a foam top and raspberries on a pick, a striped parasol behind and the Shot wordmark
Shot takeaway bag carried past a white container with the brand's Arabic wordmark by a man in a blue apron

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