All case studies Food photography and film

Just Burger

Live-fire and charcoal campaign photography and short films for Just Burger.

The brief

Charcoal and fire was the one product Just Burger’s in-house team could not shoot. Live flame needs a crew that can control it safely and still make the food look good.

How we shot it

Across three campaigns, we brought real fire and charcoal onto the set and kept it under control. That let the flame sit right behind the food: cheeseburgers on a wooden board in front of a wall of fire, patties lifted off a flaming grill, smoke drifting behind melted cheese. The work covers photographs and two short films.

Selected work

Two cheeseburgers on a wooden board in front of open flames, one topped with a red crumb, a spoon of the crumb beside them

Three cheeseburgers on a dark counter, one with a red crumb topping, smoke and a cup of fries behind them

Double cheeseburger with rings of raw onion, two more burgers and a basket of fries in front of a wall of flame

Beef patties on a flame grill, one lifted on a spatula, buns toasting at the side

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